Once upon a time, Cadbury's Creme Eggs only appeared in shops at Easter. Then it became the norm to be spotted replacing Christmas stock in stores as soon as January hit and now chocolate fans can find them virtually any time of the year.
In fact, Cadbury's Halloween edition of 'goo heads' bear a striking resemblance to the favourite confectionary item. But exactly what is that the 'goo' we are tucking into? The question seems to be perplexing sweet-toothed Twitter users, according to one report.
One social media user declared: "I have a huge problem weighing on my mind: what is the substance in the middle of a Creme Egg called? What is it? A goo?"