The Lionesses wowed the nation last Sunday after becoming the Euro 2022 winners, beating rivals Germany 2-1, thanks to an 111th minute goal by striker Chloe Kelly.
Her ecstatic goal celebration went on to become one of the defining images of the championship which shows Kelly tearing off her number 18 shirt to reveal her Nike sports bra underneath as she spun her England shirt overhead.
As well as England’s iconic Lionesses shirt, lingerie brand Pour Moi analysed Google search data and found demand for sports bras increased by 316 per cent in the UK in the moments after the celebration.
