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Insider UK
Insider UK
Peter A Walker

Chivas Brothers hails rising global whisky demand, with sales up 25%

Chivas Brothers has reported a "significant increase" in global demand for Scotch whisky, with net sales up 25%, from both mature markets (up 16%) and emerging markets (34%).

The group's four international brands registered a record high growth during the year, with Chivas, Ballantine’s, Royal Salute and The Glenlivet growing by more than 20% in domestic markets.

In travel retail, Chivas and The Glenlivet recorded triple digit growth, demonstrating a steady recovery of the travel retail industry as Covid restrictions lift.

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