Chipotle CEO Scott Boatwright is betting on the top half of the K-shaped economy to sustain the burrito giant in unsteady economic times.
The burrito giant plans to increase prices 1% to 2%, a slower pace than inflation, over the next year, the company shared in its earnings presentation last week, with Boatwright telling investors on the earnings call that he was surprised by Chipotle’s affluent, digital native customer base.
