Chipotle has been unable to escape the viral backlash on the restaurant chain’s inconsistent and skimpy portion sizes. Shareholders are now suing the company in a class-action lawsuit alleging the chain was dismissive of the customer outrage. When Chipotle addressed and tried to rectify inconsistent portions, it cost them profitability and sunk share prices.
Shareholders said in a complaint filed Monday that Chipotle “understated” diners’ dissatisfaction with “highly inconsistent (and in the view of some customers, lacking) portion sizes” in its risk disclosure in its 2023 annual report and 2024 first-quarter report.
