Chinese SSD manufacturers are making waves in the SSD market owing to high local demand and support, according to a report from TrendForce. However, despite increased competition from these newer players, Kingston retains its premier position as the number one SSD module manufacturer by market share, standing at a staggering 34%.
Leading SSD brands in 2022 saw their market share surge to 72% in 2023 from 59% in 2022. The report asserts that these companies are leveraging their rising positions and value to secure better NAND Flash prices - from companies such as Samsung, Kioxia, Western Digital, SK Hynix, and Micron. SSD sales stood at 180 million in 2023, which is a 3.7% increase Year-over-Year and can be attributed to the price hike scare in the second half, which incentivized more consumers to purchase SSDs in advance.
