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Fortune
Fortune
Entertainment
Ioanna Thoma

Candace Bushnell on AI, creativity and why originality still wins

c (Credit: courtesy of Candace Bushnell)

In an era where personal identity is often transformed into a brand and creativity into a strategy, Candace Bushnell has taken a different path. Not because she couldn’t move in that direction, but because she chose to remain, above all, a writer.

Sex and the City, the column that began in The New York Observer in 1994, has become one of the most recognizable cultural narratives of recent decades, influencing the way women talk about themselves, their choices, and their place in the world. And yet, for her, this success never functioned as an end point, but rather one of the many facets of her journey. Instead of being confined, her writing has continued to evolve, from best-selling novels such as Four Blondes, Trading Up, and Lipstick Jungle, to new narrative forms that test the boundaries between the private and the public.

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