TikTok, owned by Chinese tech giant ByteDance, may have just figured out how to keep its platform operating in the U.S. Yet the next frontier for China’s tech platforms will likely be closer to home.
Xiaohongshu—known internationally as RedNote—is gaining traction across Southeast Asia as a new generation of Chinese tech firms try to expand beyond their home market. The Southeast Asian country of Malaysia is the platform’s second-largest market outside of China. Other Chinese tech giants, like ByteDance and Tencent, are also boosting the nation’s digital offerings in the realms of e-sports, e-commerce and artificial intelligence.
