"Don’t export from China; build cars in Europe designed specifically for European customers." Lothar Schupet, CEO of Zeekr Europe, makes that point immediately as he introduces the Zeekr 9X, the Chinese brand’s new flagship SUV, aimed squarely at the territory of large premium luxury SUVs.
Developed by the design team led by Stefan Sielaff (formerly head of design at Bentley and Audi) at the Global Design Center in Gothenburg, Sweden, the 9X is Zeekr’s attempt to blend Chinese technology with European sensibilities, with a focus on luxury, comfort, and material quality.
