For years, the tourism relationship between Thailand and China has run one way. Chinese visitors come here, in large numbers, and Thailand builds infrastructure, campaigns and entire hospitality ecosystems around receiving them.
With the introduction of visa exemption the countries since March 2024, the tide has changed and China is now the top overseas destination for Thai travellers, according to Trip.com data for 2025.
Adding to the visa exemption are the expanded air routes and competitive package pricing. With payments and language apps making it easier to travel, independent Thai travellers no longer see any barriers when visiting China.