China is expected to record a major uptick in inbound tourism over the Dragon Boat Festival holiday, with travel platforms reporting huge jumps in bookings by overseas users seeking out traditional Chinese cultural experiences.
Chinese travel platform Fliggy has logged a more than 600% year-on-year increase in inbound bookings for the three-day holiday, which begins on Friday. Fliggy is owned by Alibaba Group Holding, which also owns the South China Morning Post.
