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International Business Times

Sport

Mary YANG

China's Frigid Northeast Thrives On 'Little Potato' Tourism Boom

Harbin China Ling Douyin

A snowman sculpture in Harbin, China’s northeastern Heilongjiang province (Credit: AFP)

Animal ears and pom-poms on fuzzy hats adorn tourists' heads on the streets of the frigid northeastern Chinese city of Harbin, which is enjoying a surge in visitors driven by social media.

Photos and videos taken around the city's landmarks flood platforms such as TikTok counterpart Douyin and Instagram-esque Xiaohongshu -- many featuring tourists from the warmer south.

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