The branded coffee chain craze may trace its roots to a single Starbucks in Seattle’s Pike Place market in 1971, but now China has toppled the US as the country with the most branded coffee shops.
The number of branded coffee shops in China increased by 58% over the past 12 months to a record 49,691 outlets, according to research by World Coffee Portal. That was more than 9,000 in excess of the 40,062 in the US, where the market grew by just 4%. The US had held the crown as the world’s biggest coffee shop market for the entire 20-year history of the research.
