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InsideEVs
InsideEVs

China Is Cracking Down On Misleading Driver Assistance Marketing

China BYD Xiaomi Silicon Valley Tesla Inc.
  • China's MIIT (Ministry of Industry and Information Technology) has put out new rules for the marketing and implementation of driver assistance features and over-the-air updates. 
  • Automakers in China are no longer allowed to market cars with terms like "autonomous, intelligent or automatic" driving instead of the SAE level designations used around the world. 
  • This comes after a high-profile fatal crash in China involving a Xiaomi SU7 using its NOA (navigate on autopilot) feature. 
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