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The Conversation
The Conversation
Politics
Mitchell Gallagher, Ph.D Candidate in Political Science, Wayne State University

China flexes its media muscle in Africa – encouraging positive headlines as part of a soft power agenda

An African journalist films President Xi Jinping delivering an opening ceremony speech for the China-Africa forum in Beijing in September 2024. AP Photo/Andy Wong

Every year, China’s minister of foreign affairs embarks on what has now become a customary odyssey across Africa. The tradition began in the late 1980s and sees Beijing’s top diplomat visit several African nations to reaffirm ties. The most recent visit, by Foreign Minister Wang Yi, took place in mid-January 2025 and included stops in Namibia, the Republic of the Congo, Chad and Nigeria.

For over two decades, China’s burgeoning influence in Africa was symbolized by grand displays of infrastructural might. From Nairobi’s gleaming towers to expansive ports dotting the continent’s shorelines, China’s investments on the continent have surged, reaching over US$700 billion by 2023 under the Belt and Road Initiative, China’s massive global infrastructure development strategy.

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