The News Lens Japan (Yokohama City, Kanagawa, President: Isao Matsumura, hereinafter referred to as TNLJ) and China Airlines (Chiyoda-ku, Tokyo, Japan, Branch President: Chang Horng-Jong) are gearing up for post-Covid tourism industry, regularly providing local travel information of Taiwan on China Airlines’ Instagram.
The spread of Covid in recent years has changed the form of independent travel, the evolution of global social media, and has also brought in different mediums for the public to receive travel related information. The importance of disseminating information through social media has once again been made clear to all of us.
Due to a drastic decline in international travel during the pandemic, platforms and opportunities to access local travel information in Taiwan (despite a re-opening of its border in the near future) have also sharply decreased.
Thus, with bases in major tourist cities in both Taiwan and Japan, abundant flight routes between two countries and active expansion of its tourism promotion strategy, China Airlines collaborates with TNLJ, which is rich in tourism content, social media management experiences, and is launching multi-media strategies in Japan, to bring out this project on Instagram.
China Airlines and TNLJ will give full play to their respective strengths, providing as-yet-unknown and in-depth Taiwan tourism information on Instagram, satisfying more frequent needs of all travelers as borders reopen.
China Airlines・The News Lens Japan Instagram Collaboration Project
Starting from August 2022
Tourism information of Taiwan on Instagram, four times per month.
As an air-bridge between Taiwan and Japan, China Airlines will launch a multifaceted project with TNLJ continuously in the future.
For more information, please contact
Joanna Lan
Email: joanna.lan@thenewslens.com
About China Airlines Japan Branch
Branch President: Chang Horng-Jong
Location: 1-2-1 Hitochiuchisaiwaityou Bld.8F, Uchisaiwaicho, Chiyoda Ku, Tokyo, 100-0011, Japan
Phone: 81-3-6378-8855
Service Line: 81-3-6378-8855
Business hours: Monday to Friday 09:00 - 12:00, 13:00 - 17:30 (closed on Saturdays and national holidays)
China Airlines Japan Branch URL
China Airlines Japan Branch Instagram
About The News Lens Japan
Founded in Taiwan in 2013, TNL is a new media company centered on Chinese and English speaking audiences. We adhere to principles of journalism and provide innovative content that is not influenced by political inclination or gossip, thus have won overwhelming trust from new digital generations in Taiwan, Hong Kong, Southeast and East Asia.
The News Lens Japan is TNL Group’s first Japanese media branch, providing a wide variety of original content with clear and keen perspectives, seeing the world from Japan, as well as seeing Japan from the world.
In addition, TNL Media Group, which TNL belongs to, owns ten online media brands, is one of the largest comprehensive media groups in Taiwan, with its MUV (Monthly Unique Visitors) exceeding 25 million.
The News Lens Japan URL
The News Lens Japan Instagram
About TNL Media Group
TNL Group is one of the fastest-growing digital advertising, data analytics, and media platforms for the Asian market. TNL was launched in Mandarin, English, and Japanese editions to provide inclusive, in-depth, diverse, and highly influential content for digital readers. It has since expanded and acquired a mobile ad network, big data research company, and launched a data analytics platform. As a result, the group can effectively grasp user information through zero-party, first-party, third-party databases, AI analysis, Martech, and other cross-domain core products. TNL serves the public with news and informed commentary, empowers brands with data, and connects with technology, becoming an essential partner for the digital transformation needs of enterprises. TNL Group consists of nine content brands and eleven subsidiaries, with over 290 staff members in Taipei, Hong Kong, and Japan. TNL Media Group’s existing high-profile investors include North Base Media, an original seed investor in The News Lens, YouTube co-founder Steve Chen, Twitch co-founder Kevin Lin, and famed Silicon Valley investor Tim Draper.
For more information, please visit the Group's website
*Information contained in this press release is current as of the announcement date and may change over time or various subsequent events.
