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Broadcasting & Cable
Broadcasting & Cable
Business
Jon Lafayette

Chili’s Sponsors Summer Movies on Vizio’s WatchFree Plus

Vizio Chilli's.

Chili’s has signed up as the exclusive presenting sponsor of a “Hot Summer Movies” collection of films available on demand on Vizio’s WatchFree Plus streaming platform during July.

Smart TV set and streaming device makers have been pitching advertisers on sponsorships to catch viewers when they first tune in, even before they decide what to watch.

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