Rock bands, pop singers and musicians have a long history of writing and singing advertisement jingles for various consumer products.
In the 1960s, many of top artists in the music industry signed on to perform radio and television commercials for a number of products. As the Rolling Stones joined music's British Invasion in 1964, the Greatest Rock and Roll Band in the World signed on to record a commercial for Kellogg's Rice Krispies.
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The Stones' breakfast cereal commercial was followed in the 60's by rock bands The Who and The Moody Blues separately recording jingles for Coca-Cola (KO) -) and Frank Sinatra's daughter Nancy Sinatra singing on several commercials for soft drink competitor Royal Crown Cola.
When the 1970's rolled around, superstar pop singer Barry Manilow would get his start in the business writing some of the biggest commercial jingles in TV history, like State Farm Insurance's "Like a Good Neighbor," Johnson and Johnson (JNJ) -) Band-Aid's "I'm Stuck on Band-Aid" and McDonald's "You Deserve a Break Today."
Legendary R&B singer Luther Vandross also began his music career singing jingles for television commercials, including Kentucky Fried Chicken, Coca-Cola and Wrigley's Juicy Fruit gum before breaking though in 1981 with his first hit song "Never Too Much."
King of Pop had an advertising deal with Pepsi
Michael Jackson was on top of the world with his smash hit album "Thriller" in 1983 when he and the other Jacksons signed on with Pepsi (PEP) -) for an advertising campaign that included an updated version of the King of Pop's "Billie Jean."
Rock star Phil Collins and his band Genesis in the 1980's performed songs for Michelob beer's "The Night Belongs to Michelob" ad campaign. Michelob was so hooked on rock stars for its commercials that it also signed rock legend Eric Clapton singing "After Midnight" for one of its commercials.
Another popular 80's rocker Robert Palmer finished the decade in 1988 performing his hit song "Simply Irresistible" for a Pepsi commercial.
In the 1990s, Bob Seger's hit song "Like a Rock" was used for Chevy Trucks and Van Halen's "Right Now" was used to promote the new Crystal Pepsi soft drink that flopped, but the song was a hit. And who can forget Deee-Lite's "Groove is in the Heart" promoting Dasani water?
One of the biggest boy bands ever, Nsync, signed a deal with restaurant chain Chili's Grill & Bar as the sponsor for their 2002 Celebrity Tour, and the agreement included an advertising campaign featuring Nsync on a desert island singing the restaurant's "I Want My Baby Back Ribs" jingle.
Boyz II Men sings new version of Chili's jingle
Fast-forward to 2023 and we have Chili's at it again promoting its baby back ribs. This time the Brinker International (EAT) -) restaurant chain is going back to the 1990's, as the company signed superstar group Boyz II Men to record a new rendition of Chili's baby back ribs jingle, titled "I Want My Baby Back," according to a Nov. 14 Chili's statement.
The original "I Want My Baby Back Ribs" jingle was first featured in Chili's ads in 1997, the same year Boyz II Men released their fourth studio album "Evolution," but the jingle was not performed by the singing group. The new Boyz II Men jingle will be heard in advertisements that will run across streaming services, online and social media throughout November.
The new version of the jingle will also be released on a limited-edition vinyl record along with a '90s-inspired Boyz II Men tour t-shirt that's available for purchase on the Chili's Online Merch shop.
