The Brits love their Land Rovers. And who can blame them? With a rich history, fantastic designs, and some of the best off-road capability found in any vehicle, Land Rovers deserve the hometown love they get. So what will happen when a foreigner comes in with a very similar looking SUV? Chinese automaker Chery is about to find out, as it just announced that it's bringing the iCaur V27 SUV to the UK in 2027.
The iCaur brand isn't exactly popular in the UK. However, Chery's many brands have collectively captured about 7% of Britain's new car market, according to Chery International. It's also the second largest seller after Volskwagen, according to the Society of Motor Manufacturers and Traders, per Reuters. With Chery's other brands, Omoda, Lepas and Jaecoo, doing well, the Chinese automaker might be able to get customers behind yet another one. However, the iCaur V27, in addition to having a rather clunky name, clearly takes strong cues from Land Rover and that might annoy some Brits.
