There are very few fashion shows Cher – yes, that Cher – would get out of bed for, but the Balmain Festival in Paris, which the songstress closed last night, is not any old fashion show.
The brand’s young, visionary creative director Olivier Rousteing made the genius move back in 2019 of opening Balmain shows to the general public, turning them into entirely free mega events, complete with sponsored bars and food trucks, thousands of screaming teens and much, much merch.
