As the pre-deepavali rains bring a welcome change from the blistering heat, T Nagar’s Ranganathan Street is crammed with holiday shoppers on every corner. From the new swanky multi-storey shopping complexes, to garment businesses that have existed for generations, everyone gets a piece of the Deepavali cake.
There’s an old saying in the service industry — good, fast, cheap, pick any two, because you can never have all three. It’s known as the iron triangle rule. However, in every nook and cranny of Chennai’s busiest shopping hubs, there are hundreds of small tailoring shops proving this theory wrong on a daily basis.
On entering the bylines of the famous Ranganathan street in T Nagar, one is greeted with signs that say ‘One-hour delivery guarantee’ and ‘blouse stitching in one hour’. Humming with the sounds of the sewing machines, a whole lane of tailors are busy at work.
