“It’s pronounced ‘along’. Because clothes are always with you,” says Chennai-based Nithya Prakas of her just- launched label Alonge. “We added the ‘e’ so it is easier to find us on the the search engine,” she laughs.
After completing a course in Fashion Technology from PSG College of Technology in Coimbatore, in 2007, Nithya waited 17 years before starting her label. “This had always been my dream. But my children were very young and I didn’t want to get into it till they were able to take care of themselves”, she says.
