
Fashion keeps getting flipped on its stylish head. First, Christian Dior decided to transform its Pre-Fall 2024 lookbook into a full-fledged runway show held at the Brooklyn Museum. The clothes look even more appealing in motion. (Never mind all of the designers coming and going from fashion houses.) Now Chloe's new creative director is switching things up by unveiling the French label's Pre-Fall 2024 lookbook after its Fall 2024 runway show. Kind of defeats the purpose of calling it "pre," doesn't it?
Although there's a method to the madness. Chemena Kamali wanted her first introduction as the head of the treasured fashion house to be in runway form. Hence debuting the Fall 2024 collection prior to the Pre-Fall 2024 offering.