Memories are potent, especially when they engage the different senses and the feelings evoked. So, it comes as no surprise that Ben Gorham, founder of perfume brand Byredo, has drawn on his recollections of time spent with his grandmother in Chembur, for the company’s newest fragrance, Mumbai Noise.
Gorham — born in Stockholm and brought up in New York and Toronto — had visited the Mumbai suburb, where his mother grew up, as a child. Fifteen years later, when he revisited it, much had changed, but many things that had permeated his recollections, such as the incense from the neighbourhood temple, hadn’t.
