Chelsea are continuing their search for a new shirt sponsor and have reportedly lowered their asking price to just £25million - and will include their women's team as part of the package. The Blues were forced into launching their new 2023/24 home kit without a shirt sponsor after failing to agree a deal with a commercial partner.
Chelsea were taking in £40million a year from their previous sponsorship agreement with Three. The west London outfit were looking for around £60million ahead of next season, and were closing in on a deal with broadcaster Paramount Plus. However, Premier League chiefs told them that such a contract would be in breech of the competition's Deed of License - an agreement between clubs and league.
After engaging in negotiations with gambling company Stake, the Blues pulled out of talks following a huge backlash from supporters. Along with frustration amongst fans, the Premier League is set to ban betting companies from advertising on the front of shirts from the 2026/27 season.
