The Premier League have rejected Chelsea's request to sign a sponsorship deal with Paramount Plus.
The Blues were in talks with the American subscription streaming service over a contract ahead of the 2023/24 season. However, after asking for permission over signing the deal, the Premier League have knocked back advances amid concerns it would upset the competition's broadcast partners.
As reported by the Daily Mail, the idea of Chelsea having Paramount Plus as a new sponsor is a non-starter by the Premier League as they deemed it would break competition rules. The Blues are said to be surprised by the league's decision as they were hoping to strike a mega-money deal with the company.