Chelsea have set up a company in the United States of America as the club's owners look to build its brand.
A key detail in the accounts of Chelsea FC Holdings Limited, published on Sunday morning, revealed that the move has been taken after the accounting deadline for the most recent set of figures which was June 30 2022. Included in the post-balance sheet events section, it's a small but interesting detail as Todd Boehly and co-owners Clearlake Capital make moves in their efforts to grow the club's revenues.
Clearlake have set a target of £1 billion with the hope that the club can become less reliant on owner funding and move toward self-sustainability. Part of that will be growing Chelsea's brand worldwide with America, where Boehly and Clearlake are based, a clear target.
