In Italy, there is the expression, “Success has many fathers, but failure is an orphan.” Given how popular Chelsea’s sleek new home kit for the 2026–27 season may very well prove to be, there will be no shortage of people claiming credit for giving birth to this design.
The actual parentage lies somewhere among Nike and the members of Chelsea’s fanbase who were consulted by the club during a varied collaboration process. The novel kit release, with celebrities teasing its unveiling before the official drop, is a consequence of the new partnership between Chelsea and Jay-Z’s entertainment company, Roc Nation. Even the world of professional wrestling played its part.
