Chelsea are seeking just £25m from their main shirt sponsor as the hierarchy desperately look to secure some income.
The Blues are running out of time to find a commercial partner after being forced to unveil their kit without one recently. It leaves them behind the eight ball and those at Stamford Bridge are now ready to accept a huge reduction on their original demands in order to get someone on board.
Any sponsor that now comes forward will land both Chelsea's men's and women's team's shirts with the Premier League recently vetoing a prospective deal with international steaming service Paramount+, worth around £60m, with bosses making it known that was in breach of the Deed of License rules.
