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Sports Illustrated
Sports Illustrated
Sport
Tom Gott

Chelsea Finally Find New Shirt Sponsor—But There’s a Catch

Chelsea have confirmed a sponsorship agreement which will see the logo of AI company IFS worn on the front of their shirts for the remainder of the season.

The Blues have been searching for a permanent shirt sponsor ever since their agreement with Three expired in the summer of 2023, with club officials searching for a lucrative, long-term deal which, as of now, has yet to arrive.

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