Chelsea have released the home kit for the 2023/24 Premier League season, which is a throwback to their attire from the 1997/98 campaign. It comes after several days worth of teasers that hinted at a retro styled shirt, particularly focused on the 90s and themes from the decade.
The design is an ode to the team that won the UEFA Cup Winners' Cup as well as the League Cup, with a fourth-placed Premier League finish. The announcement itself featured two stars from the team as well, with Dennis Wise and Roberto Di Matteo wearing the new kit.
The pattern itself is minimalist, featuring a plain blue with trims of gold to represent the legacy of the club itself, though the badge and Nike symbol are embossed in texture with a gold feature too. "While changes take place at the club, the pride stays the same. Interior shirt detail nods to exactly this - Chelsea FC remains the ‘Pride of London," the official club announcement reads.
