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Football London
Football London
Sport
Scott Trotter

Chelsea announce major new partnership amid sponsor deadline and pre-season decision

Chelsea have announced that Hilton will become the club's official hotel partner. The news comes with uncertainty still surrounding who will be the west London side's shirt sponsor next season.

The Blues deal with Three was expected to come to an end with the close of the 2022/23 season, but the sponsor is still currently recognised on Chelsea's website, while news recently emerged suggesting Stake would be the club's next sponsor, after another deal had been blocked.

The expectation that Stake, an online casino, would become the main sponsor was met with a great deal of criticism with the Premier League coming to a collective agreement that shirt-front gambling sponsors would no longer be utlised from the 2025/26 season. The possibility was also met with a degree of frustration due to work Chelsea's foundation has done to work on gambling harm awareness.

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