Hull’s national building supplies business MKM has partnered with OddBalls Foundation for Testicular Cancer Awareness Month, urging tradesman to ‘check their tools’.
The April campaign launches today, with the city’s proud export putting self examination - quite literally - in the hands of their customers.
Testicular cancer is the most commonly occurring cancer in men aged 15 to 49, with 2,300 new cases diagnosed annually. Despite being one of the most treatable forms if caught early enough, the illness still claims an average of 60 lives a year in the UK.