The Ford F-150 Lightning was America's best-selling pickup truck last year with 15,617 units sold, and it had a good start of the year in 2023 with 3,600 sales in the first two months.
As more owners take delivery of their F-150 Lightnings across the US, it goes without saying that it will be harder for their vehicles to stand out among the many F-150 Lightning trucks already delivered, not to mention the sea of gas-powered F-150s.