
You’ve no doubt heard the motto, “If it’s not on Strava, it didn’t happen.” It appears that's not always the case in Indonesia, where teenagers have found a new way to make a fast buck (or rupiah).
Cheating Strava users are paying surrogate runners and cyclists to clock up their stats for them. These teens are being called “Strava Jockeys”, and the trend is rapidly becoming the rage in a social media-driven environment where appearance is everything, and that includes how your fitness tracker stats appear.