Every indie developer discovers that creating a video game is just part of the job – the fun part for many. You also need to sell the game, which is the part many indie game devs find disheartening (see our feature on getting started in game design).
It's no fun to launch a game on Steam after years of hard work only for it to go unnoticed. Yet the importance of marketing in indie game development is still sometimes overlooked. Fortunately, someone's made a handy cheat sheet that serves as a starting point, and devs are already debating what they would add to it.
