With just days left until Christmas, it’s time to do that final big shop and now supermarket experts have named the cheapest place to get everything you need for the big day.
Trade magazine The Grocer tracked the cost of 33 essential festive products, including turkey and all the trimmings, pigs and blankets and mince pies at Asda, Tesco, Sainsbury’s, Morrisons and Waitrose. Two separate surveys were used to compare the prices of premium and frozen goods and Asda was named cheapest for both.
The supermarket was recognised as the lowest priced major supermarket both premium and frozen Christmas food and drink products. Its premium Christmas basket totalled £150.31 and was £18.79 cheaper than the nearest priced rival Morrisons. Asda also offered the lowest price on 18 of the 33 festive items featured including Christmas pudding, brandy cream, Cockburn’s Port and Baileys Irish Cream.
READ MORE: We compared biscuit boxes from Marks and Spencer and Aldi and it was a close call
The Grocer’s comparison of frozen festive products also showed that Asda offered shoppers the best value with its basket costing £88.16 – a figure that was £3.20 cheaper than runner up Tesco and £9.56 less than the average basket price across all the supermarkets that featured.
Kris Comerford, Asda’s Chief Commercial Officer, said: “We know that things are tough for many customers and we want to help them celebrate the festive season without having to worry about the cost. To help them do this we have over 700 Christmas products available this year, which is more than ever before, at prices to suit all budgets.”
The supermarket launched 740 new Christmas products this year, including 100 vegan and ‘Free From’ lines. It’s also running its special £1 meal deal for kids and over 60s in its cafes throughout the festive season.
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