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The Guardian - UK
The Guardian - UK
World
Jon Ungoed-Thomas

‘Frankenchicken’ at the centre of fight for animal welfare

United Kingdom Tesco
Heavy cockerels drinking in a rearing shed in England.
Heavy cockerels drinking in a rearing shed in England. More than 1.1bn broilers are produced in the UK each year. Photograph: FLPA/Alamy

The Ross 308 is one of the most successful products in consumer history, with many tens of billions sold around the world over the last decade.

With its own 15-page performance manual, low production costs and a bargain price for shoppers, it is marketed as the world’s most popular meat chicken.

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