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Liverpool Echo
Liverpool Echo
World
August Graham & Lottie Gibbons

Cheap UK supermarket shoppers are scrambling to - and it's not Tesco or Asda

Aldi has been named the fastest-growing retailer as the price of groceries skyrockets.

Food costs have increased at their fastest rate in 11 years, adding an extra £271 to the amount average households will pay at the till this year. Data from Kantar showed that grocery price inflation hit 5.9% in April, as the number of items on promotion decreased. It is the fastest rise since December 2011.

Campaigner Jack Monroe recently criticised supermarkets for taking their cheapest everyday items off shelves. She argued that inflation - which tracks the cost of the same items over time - is an imperfect way of measuring how much prices are increasing because the cheapest products are no longer available.

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