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Digital Camera World
Digital Camera World
Gavin Stoker

Cheap point-and-shoot camera shipments are exceeding all others. But why are the biggest manufacturers stubbornly ignoring this popular category?

CTBF0X multicolored point and shoot photo cameras isolated on white background.

While shipments across all camera categories reveal a slight dip in the latest May figures from Japan-based industry watcher CIPA, until now fixed lens compacts have been growing 30% year on year, outperforming all other camera formats.

However, for a long while now – at least two or three years – the popularity of said snapshots (a figure that doesn’t even include Kodak, Yashica or other licensed brand models that aren't made in Japan) has been dismissed as a short-lived trend by major manufacturers, including notably Canon.

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