Temporary price reductions just won’t make the cut anymore for the average European consumer, to whom Temu sells an entire shopping experience with the message: "you are getting a bargain".
Even though Europe's inflation has eased by now, consumers find it hard to resist a wide range of ultra-cheap products all year round, found on the Chinese e-commerce giant Temu’s app. The cherry on the cake? Shoppers also become winners each time in Temu’s spin-the-wheel game and pocket major discounts.
