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Barchart
Barchart
Rich Asplund

ChatGPT Challenges Google’s Search Engine Dominance

Alphabet’s (GOOGL) stock price this week has been under pressure and fell to a 2-1/2 week low Wednesday on concern Google may lose its dominance as the leader in online searches.  On Sunday, the New York Times reported that Samsung Electronics was considering replacing Alphabet’s Google with Microsoft’s (MSFT) Bing as the default search engine on its devices. 

The threat to Google’s online search dominance has escalated in recent months with the addition of OpenAI’s technology to provide ChatGPT-line responses to user queries in Microsoft’s Bing search engine.  Google has begun rolling out Bard, its own chatbox search assistant, although it is doing so at a very cautious pace.  Open AI’s ChatGPT has swept the world in popularity since its November release, and Microsoft recently integrated OpenAI’s technology into its Bing search engine.

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