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Omar H. Fares, Lecturer in the Ted Rogers School of Retail Management, Toronto Metropolitan University

ChatGPT and Threads reflect the challenges of fast tech adoption

Meta’s Threads platform experienced a significant drop in users recently. (AP Photo/Richard Drew)

ChatGPT recently experienced a decline in user engagement for the first time since its launch in November 2022. From May to June, engagement dropped 9.7 per cent, with the largest decline — 10.3 per cent — occurring in the United States.

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