
On November 30, 2022, OpenAI announced the public release of ChatGPT-3, a large language model (LLM) that can engage in astonishingly human-like conversations and answer an incredible variety of questions. Three weeks later, Google's management — wary that they had been publicly eclipsed by a competitor in the artificial intelligence technology space — issued a "Code Red" to staff.
Google's core business is its search engine, which currently accounts for 84% of the global search market. Their search engine is so dominant that searching the internet is generically called "googling." When a user poses a search request, Google's search engine returns dozens of helpful links along with targeted advertisements based on its knowledge of the user (and it knows much more than it should about us). The links are generally helpful, but it can take several minutes to sift through the links to find what one is searching for.