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Birmingham Post
Birmingham Post
Business
David Laister

Chassis shortage put the brakes on Auto-Trail's ambition to capitalise on strong demand as sales slowed

Ongoing chassis supply issues with microprocessor shortages dominating the new vehicle industry saw Grimsby motorhome giant Auto-Trail miss out on a potential sales bonanza.

And the outbreak of war in Ukraine then weakened consumer demand as prices inflated, latest results for the Europarc operator have revealed. The circumstances led to sales dipping 16 per cent from £66.2 million to £55.6 in the year to September 2022, having initially anticipated a strong post-Covid surge.

Profits fell further, down 25 per cent, from £7.5 million to £5.6 million, as the management team brought in a range of measures to maintain the workforce through the temporary turmoil. It included the launch of a restoration service, taking the business back to its roots.

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