Charlotte Tilbury's beauty brand made Formula 1 history. Now the 'adrenaline junkie' is upending the sport with race-day makeup touchups and lipstick-colored cars

Charlotte Tilbury hugs a female race car driver. (Credit: Clive Rose—Formula 1)

Beauty mogul Charlotte Tilbury is an unlikely evangelist for Formula 1. And yet the former makeup artist to the stars is a longtime fan who used to watch the circuit with her dad and drive go-karts as a kid. 

Now she’s one of the sponsors pushing forward Formula 1’s new image of a brand that is youthful, sophisticated, and, perhaps most importantly, flush with female fans.