Charlotte Dawson was the perfect model for her new product on Thursday night.
The mum-of-one has lost an impressive three stone since becoming a mother last year, and has showed off her incredible figure with a sexy photoshoot for her new fake tan.
Charlotte, 29, looked sensational as she posed in a skimpy strapless bra and black floral briefs for the saucy Instagram snaps.
"Valentines has come chuffin early my darlings," the Ex On The Beach star told her followers as she promoted Dawsylicious Tanning on a bed full of roses.
Looking tanned and toned in the collection of snaps, fans and famous faces rushed to praise the star and her stunning appearance underneath the sexy post.
"Ah you look amazing xxxx," Chloe Crowhurst gushed to Charlotte on Thursday night, with Tanya Bardsley adding: "Beautiful."
"Omg your stripes," one fan commented - referencing the star's visible faint stretch marks across her lower stomach.
"Love that u show them off!"
Charlotte responded to the follower praising her for not succumbing to editing her snaps, replying: "always [red love heart emoji].
"The belly is amazing doll," another fan began a compliment to the star.
"Amazing to lose that much chunky funk! Absolute inspo!"
Earlier in the day, Charlotte showed just how much weight she's lost since welcoming son Noah into the world in January 2021.
Sharing before and after images of her own body to Instagram, the daughter of the late Les Dawson urged her followers to feel confident no matter what size they are.
In the contrasting images, the mum-of-one wears a similar blue two-piece bikini in both shots - with her three stone weight loss clear to see in the side-by-side snaps.
"I’ve loved sharing how I’ve managed to get to where I am now with my diet and fitness and it means the world hearing how it’s helped you all feel better about yourselves," Charlotte said within her lengthy caption
"So if you know you want to make changes too don’t worry I’ve been there and I know it’s scary making the first step but I’m here with all the other belleh [sic] blasters to give you support.. So what the chuff are you waiting for?! If I can do it you can do it…"
Elsewhere in the caption, Charlotte discussed the passing of her late father Les, 29 years on from the comedian's death.
Charlotte was only eight months old when 63-year-old Les was struck down by a fatal heart attack in June 1993.
"With my dear dad’s birthday just gone, it’s been a very emotional time and it’s just made me even more grateful that I decided to make those changes to my lifestyle to make sure I was going to be around for Noah for all the big moments in his life when I so wished my dad had been there for me.."
Charlotte announced the arrival of her first child with fiancé Matt Sarsfield in January 2021, with little Noah born exactly a week before her late dad's birthday on February 2
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