There is usually one — if we’re lucky — properly big budget party per fashion week. In the millions big. And when a mega-brand (with a non-British approach to spending cash) does land on our doorsteps, everyone remembers.
In recent history, Gucci’s Tate Modern takeover (thousands of guests; Kate Moss dancing on the sofas; a disco ball so vast it looked like a small planet) and Prada’s Paradoxe perfume launch at the then never visited Outernet (which involved Emma Watson and a lightshow like no other), both come to mind. People still talk about them today.
