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Evening Standard
Evening Standard
Lifestyle
Maddy Mussen

Charli! Lily! Gabbriette! This East London boutique is dressing all the It Girls

What makes an It Girl? Is it the hair? The voice? The sense of humour? The inexplicable je nais sais quoi that you just can’t put your finger on? The answer is: all of the above, duh! But even with all of that, no It Girl can truly exist without being well dressed. People just wouldn’t buy it.

So, there lies the next question: exactly how is an It Girl so well dressed? Where are the It Girls shopping? Or are they even shopping at all? In a world of stylists, pre-planned paparazzi shots, and meticulously planned red-carpet appearances, celebrity style has never felt more out of reach. Dressing like an It Girl used to be hard enough (the Chloé Paddington bag remains firmly on our wishlist, twenty years later), but at least Alexa Chung used to wear Topshop every now and then.

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