Name, image and likeness has altered the landscape for college sports.
Instead of athletes electing to play for a stable program with good coaching and optimal growth as an athlete and student, NIL has created a “wild wild west” mindset in that college sports teams with the most lucrative forms of NIL can secure the most talented athletes.
Despite two years of NIL’s impact on college sports, Charles Barkley is still not a fan of the environment that NIL has created. During a feature on Barkley aired by 60 Minutes, the NBA Hall of Famer described NIL’s influence on college sports as “a travesty and a disgrace.”
